Santiago Baca Weitzner
Sales Representative @SumUp
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WORK HISTORY
Sales Representative @SumUp
Reached quota by 125% on upselling & 115% on POS lead generation. Negotiated fees & maintained over 300 clients. Planned trainings for over 25 employees.
EDUCATION
Arden University
Master's degree, Strategic & Digital Marketing
F + U Academy of languages Berlin
Language Course , German Studies
Universidad Anáhuac
International Business Bachelor , International Business
Tecnológico de Monterrey
High School Diploma
ABOUT SANTIAGO BACA WEITZNER
With a Bachelor\'s degree in International Business from Universidad Anáhuac México and a completed Master\'s in Strategic & Digital Marketing from Arden University, I blend strong academic credentials with hands-on experience in high-impact sales and marketing environments. In my recent role as a Customer Success Project Consultant at Nielsen, I leveraged market research, sales, and data analysis to optimize marketing strategies and elevate client ROI. This position honed my ability to drive revenue growth in SaaS and B2B settings while enhancing digital growth through SEO and data-driven campaigns. Previously, as a Marketing Intern at Colgate-Palmolive, I spearheaded initiatives that significantly boosted sales and market share. By integrating innovative digital campaigns with strategic planning, I played a key role in catalyzing market shifts toward sustainable products and enhancing overall brand performance. I am passionate about merging digital innovation with integrated sales and marketing tactics to deliver measurable client success and scalable business growth. My goal is to bring a dynamic, data-driven perspective to future marketing and sales opportunities.
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