Santha Hope
Head of Marketing Communications @Tradeprint
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WORK HISTORY
Head of Marketing Communications @Tradeprint
Dundee, GB
Tradeprint is a technology led, e-commerce printing company and previous PrintWeek company of the year winner. We are a leading player in a highly competitive industry with a focus on sustainability, achieving IPIA Sustainability Advocacy 2024 and PrintWeek Awards Environmental Company of the Year Highly Commended in 2024 and 2025.In my role I manage the Marketing, Design, UX and Merchandising team across all channels of the marketing mix, working closely with Sales to achieve our financial revenue and growth targets. Our economies of scale and technological innovation have made print accessible, reliable and leverageable for print, design and marketing professionals across the UK. As part of Cimpress, the world leader in mass customisation, our ambitions are boundless.
EDUCATION
The University of Freiburg
BA Honours in German Studies
University of Warwick
2:1 BA Hons, German with French & Business
SKILLS
ABOUT SANTHA HOPE
I am an award-winning, passionate, strategic marketing and communications professional with a pragmatic approach to identifying opportunities for growth and achieving business success in both corporate and agency environments. A motivational and creative marketeer and team leader, with a client centric approach, my key principle is to keep both the customer and commercial goals at the heart of everything I do. I have over 25 years\' B2B and B2C commercial experience heading up client services, sales, creative and multi-disciplinary marketing teams in client, creative agency and print manufacturing environments with a strong track record of achieving results.Key Skills- Experienced leader, managing account managers, creative, sales and marketing teams- Strategic marketing planning and process development to maximise business opportunities- CRM and MIS implementations- NPI and product launch campaigns- Insight analysis to successfully rebrand and reposition organisations tailoring on-brand, engaging and optimised content to convert across all channels; website, social media, email, PR, Paid ads and print- Successful project management, forging strong relationships with clients, partners and stakeholders- Budget management and marketing performance reporting- Briefing and project management of creative, digital and print teams- Confident communicator, leading sales presentations and client pitches- Wealth of experience using sales & marketing CRM and website CMS platforms- Strong attention to detail and grammatical accuracy in tenders, proposals and marketing content- Proven track record in the creation of B2B and B2C brand strategy and activations that have delivered brand and commercial value in new business growth
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