Sanskriti Pandey
Senior Marketing Analyst @Summit Rx Inc
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WORK HISTORY
Senior Marketing Analyst @Summit Rx Inc
Hudson County, NJ, US
Handle marketing analytics across brandsDevelop and execute marketing strategies tailored to the company\'s unique needs & target audiencesMonitor KPIs and adjust strategies to meet or exceed performance goalsImplement SEO and GEO strategies using extensive keyword research, technical SEO and link building efforts to improve website ranking & visibilityPlan, create, and manage targeted advertising campaigns on platforms such as Google Ads & LinkedIn Ads ManagerManage and deploy JavaScript tags for measurement & marketing optimization using Google Tag ManagerCreate custom events and goals using GA4 to monitor specific user actions & conversions that help meet marketing objectivesDesign custom dashboards using Looker Studio/Tableau that showcase key marketing metrics, such as conversion rates, customer acquisition costs, and ROIWrite and optimize SQL queries to extract data from databases containing customer information, sales data, and product detailsImplement statistical models and machine learning algorithms using Python & optimize marketing strategiesCollaborate with cross-functional teams to create comprehensive marketing plans, including digital marketing and trade shows
EDUCATION
University of Illinois Chicago-College of Business Administration
Master of Business Analytics
Thakur College Of Engineering and Technology
Bachelor of Engineering - BE, Electronic Telecommunications
ABOUT SANSKRITI PANDEY
I am a student for life. I believe that there is something we can learn from every individual and every situation. One of my favorite quotes by John C. Maxwell is,\"When was the last time you did something for the first time?\". I love doing many firsts, and it could be as simple as trying a new flavor of ice cream. During my Bachelor’s in Engineering, my passion for trying something new got me to pursue numerous internships related to Marketing, Sales, Promotion, Digital Marketing and Social Media Marketing. I took up multiple leadership roles and directly managed about 30 individuals at a time. These experiences made me fall in love with Market Research, Management and Story-Telling. I am curious. Always. Even though I was an Electronics and Telecommunication student, my curiosity to work with data motivated me to do a project in the IT domain which was based on Data Mining. This was my first exposure to Data Science and Analytics. I further went on to do an internship in Data Visualization and Reporting. I have done a MS in Business Analytics. I have worked on languages like Python, R and SQL. My coursework has also enabled me with the requisite skillsets to harness meaningful insights from large datasets by preparing data visualizations and dashboards through Tableau and Advanced Microsoft Excel. I love transforming data into actionable insights and providing recommendations. I currently work as a Senior Marketing Analyst, and have experience in Paid Media through Google Ads and LinkedIn Campaign Manager. I have worked as a SEO and Content Analyst in an agency on tools like Looker Studio, and have handled multiple client accounts from initiation to execution. Being able to reach the right audience for a business at the right time motivates me.I am a self-starter and I like being the instigator of the change I want to see. I love meeting people from all walks of life, learning about them and gaining bigger and better perspective of the world. When I am not working, you will find me reading. I have been an avid reader since I was 7 years old. Reach out to me if you have opportunities related to marketing analytics, digital analytics and data analytics, or if you want to recommend a book, and/or have a discussion.
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