Sanskriti Pundir

Digital Marketing Coordinator @Healthy Planet

Toronto, ON, CA

Strategized and executed performance-driven digital marketing campaigns across Meta and Google Ads, resulting in Search Campaigns achieving an 11.77% CTR (surpassing the Q1 average of 6.60%), a ROAS of 23.06 on category ads and a CPA of $0.79—outperforming the Q1 average of $0.95.2. Managed end-to-end execution of creative campaigns across e-commerce and 39 in-store-owned channels, overseeing planning, production, and stakeholder approvals. i. To support seamless execution; Adobe Magento, Figma, and Salesforce were leveraged to ensure alignment with UX and marketing objectives. ii. Additionally, creative testing initiatives were driven and strategic insights contributed to enhancing the brand’s toolkit and overall campaign performance.3. Managed and grew Healthy Planet Kitchen’s Instagram account by establishing a structured monthly process to align all content and ads with the broader strategy; resulting in an 82% increase in organic reach and an increase in organic share from 3.6% to 8%, even as paid campaigns remained the primary driver.4. Led influencer marketing initiatives end-to-end and introduced a structured briefing process—to align the social agency and influencers on messaging, tone, and campaign goals, improving brand consistency across all major campaigns.5. Directed multi-channel marketing efforts, including SEO, SEM, SMS campaigns, email marketing, and content strategy, using analytics to optimize campaign performance and meet key KPIs.

FDDI

Bachelor of Science - BS, Fashion and Accessories Design

York University

Graduate Certificate, Digital and Content Marketing

Sheridan College

Graduate Certificate , Marketing Management