Sanjukta Ray
Director of Business Development @BI WORLDWIDE
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WORK HISTORY
Director of Business Development @BI WORLDWIDE
Bengaluru, IN
Leading consultative selling of cloud-based software technology platforms to CXO\'s of Fortune 500 companies.• Developed long-term technology integrated loyalty solutions using design thinking principles and behavioral science.• Built engagement modules for critical stakeholders like employees, channel partners, and customers.• Responsible for identifying the top 20-30 key accounts for the region and have a strategic approach to onboard the client catering to their business requirement• Responsible for revenue generation from three different vertical of the business which majorly specializes into channel loyalty solution, rewards and recognition solution and through corporate gifting • Responsible for maintaining a detailed research report on the top accounts from the region specially in the industries like Alcobev, Automotive, agriculture, Pharmaceutical, BFSI and FMCG.
EDUCATION
MICA | The School of Ideas
Marketing and Brand Management , Brand Management
Indian Institute of Management, Calcutta
EPDSMMS- Executive program in Digital and social media marketing strategies , Digital Marketing
University of Illinois Urbana-Champaign
Certification , Digital Marketing
University of Calcutta
Bachelor of Science (B.Sc.), Zoology/Animal Biology
SKILLS
ABOUT SANJUKTA RAY
As the Director of Business Development at BI WORLDWIDE, I help Fortune 500 companies create and execute customer loyalty programs and Reward and Recognition programs that are based on the science-backed principles of behavioral economics. I have over 15 years of experience in marketing and sales, with a focus on cloud-based software technology platforms, solutions, and managed services that leverage strategy, design thinking, behavioral science, gamification, and other engagement modules.My core competencies include developing strategic alliances, maximizing profitability and EBITDA gains, and achieving multi-fold revenue increase across various industries, such as digital ad-tech, brand solutions, enterprise SaaS, channel loyalty solutions, employee engagement programs, media-tech, OTT, B2B SaaS, CX automation, AI and ML. I have successfully onboarded and retained leading brands, such as CSC Intertrust global, Emami limited, Kubota motors by delivering impactful and cost-effective integrated marketing campaigns, utilizing digital and social media, media channels, and promotional events. I enjoy working in teams, harnessing new opportunities, and creating win-wins.
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