Sanjeev Pandey
VP Marketing @Tamannaah Fine Jewellery
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WORK HISTORY
VP Marketing @Tamannaah Fine Jewellery
Mumbai, IN
Engaged top brand consulting agencies to work on brand identity, brand collaterals, creatives, communications etc. Engaged top e-commerce agency to design and develop top of the class Shopify website.Oversee the creation of the brand identity, including logo, tagline, and visual elements.Develop brand guidelines to maintain consistency across all touchpoints.Developed a comprehensive marketing and business strategy.Define the brand’s unique value proposition, positioning, and competitive advantage.Plan and execute product launches, ensuring all elements are in place for a successful introduction to the market.Marketing campaigns- offline and online.Sales and go to market strategy - Physical Store and website. E-com management - Payment gateway, Shipping integration, inventory, marketing automation, customer service automation. Ensure technically superior, UI,UX friendly online shopping experience. Customer engagement to build loyalty.Ensure effective allocation of budget and resources to maximize ROI.Team- Build the retail sales, marketing and e-commerce team.
EDUCATION
Notre Dame Academy, Jamalpur
SSC
Allahabad Agricultural Institute
Bachelor of Pharmacy (BPharm), Pharmacy
Amity University
MBA, Finance and Marketing
T.N.B. College, Bhagalpur
HSC
SKILLS
ABOUT SANJEEV PANDEY
While handling the marketing functions at my mission is to help in crafting a luxury jewellery brand that resonates with modern elegance and simplicity. My journey in this role has been centered on creating a distinguished brand identity, fostering revenue growth across digital and physical spaces, and optimizing return on investment. My competencies lie in collaborating with top-tier branding and e-commerce agencies to create premium branding assets, ensuring our offerings are not just products, but symbols of confidence and comfort for our customers and to craft growth with strategic marketing across digital and physical spaces. I used my decade plus experience in marketing to create a luxury experience for our customers in both physical and digital store set ups to ensure long term customer love for the brands.Previously, as the Zonal Head and Marketing Head at Capximize India Pvt Ltd, I leveraged my expertise in strategic digital marketing to drive user acquisition and build corporate partnerships, thereby maximizing platform ROI. My efforts in organizing events and managing both online and offline marketing initiatives have significantly contributed to raising awareness for our platform. My growth strategies were driven by understanding of digital advertising, SEM, and SEO, honed over a decade of dedication to digital platforms and digital marketing landscapes. My earlier stints in digital marketing and management consulting industry were instrumental in sharpening my business acumen and marketing skills.
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