Sanjana Basu

Assistant Digital Marketing Manager @Radisson Hotel Group

Bengaluru, IN

At Radisson Hotel Group, I solely lead marketing, overseeing branding, social media, SEO, digital marketing, influencer collaborations, content creation, and press relations for one of their key properties. I launched and grew the hotel’s social media, achieving rapid follower growth across platforms. I manage creative content production, including photography, videography, and graphic design, and handle high-profile client relationships. Through strategic partnerships and innovative initiatives, I’ve boosted the hotel’s visibility and brand presence.Key Responsibilities and Achievements • Launched and managed the official LinkedIn account, achieving 900+ followers in 3 weeks• Opened and scaled Instagram and Facebook accounts for the hotel and its restaurant offerings, achieving 800+ followers on Instagram and 500+ on Facebook within 3 months• Executed barter collaborations with micro and macro content creators such as Mr.Swashbuckler (229k), Fathima Hudabedi (113k), Rumana Nazrali (200k), enhancing brand visibility• Shot, recorded, and designed creative content for LinkedIn, Instagram, Facebook, and WhatsApp, including posts, reels, and static visuals• Designed and published print advertisements in newspapers such as The Indian Express• Introduced WhatsApp marketing as a lead-generation channel to drive walk-ins for restaurants• Enhanced the official website’s user experience by optimizing navigation and functionality• Managed offline marketing initiatives, including promoting in-house restaurants like Tijouri through on-ground activations at events such as The Big Feed• Successfully convinced organizations like the FHVI and NADAM to partner with us for barter sponsorships instead of paid sponsorship, positioning us as their official hospitality sponsors • Authored and distributed press releases for appointments and events, gaining coverage in publications like The Hospitality Lexis, Indulge, & City Express

Lilavatibai Podar Sr Secondary School

ICSE

Christ University, Bangalore

Bachelor of Business Administration - BBA (Honours)

Delhi Public School - Bangalore East

AISSCE