Rakesh P
Digital Marketing Manager @Radisson Hotel Group
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WORK HISTORY
Digital Marketing Manager @Radisson Hotel Group
Bengaluru, IN
EDUCATION
INDIAN ACADEMY GROUP OF INSTITUTIONS
PUC
New Horizon College of Engineering
Master of Business Administration - MBA, Business Management, Marketing, Advertising and related subjects.
Dr. Ambedkar Institute of Management, HAL, IInd Stage, Indiranagar, Bangalore-38
Bachelor of Business Administration - BBA, Marketing
Seventh-day Adventist Higher Secondary School, Spencer Road, Bangalore
Schooling LKG-10th standard , Knowledge Management
ABOUT RAKESH P
With over 10 years of experience in Go-To-Market (GTM) strategies, I have successfully driven marketing, sales, and event initiatives across diverse industries. My expertise lies in aligning marketing strategies with business objectives to enhance brand equity and drive revenue growth.Professional Highlights:Strategic Marketing Leadership: Developed and executed Below-The-Line (BTL), Above-The-Line (ATL), and digital marketing strategies, managing key performance indicators (KPIs) and return on investment (ROI) to achieve business objectives.Brand Positioning & Market Research: Conducted comprehensive market studies to identify opportunities, driving brand positioning and differentiation to enhance brand awareness.Sales & Business Development: Pioneered sales efforts, acquiring key clients and fostering long-term partnerships. Built and led high-performing sales teams, consistently exceeding revenue targets.Event Planning & Management: Successfully conceptualized, planned, and executed diverse events, ensuring client satisfaction and conducting post-event evaluations for continuous improvement.Achievements:Brand Recognition: Implemented innovative marketing campaigns, resulting in a 40% increase in brand recognition within the target demographic.Event Success: Orchestrated and marketed successful corporate events, leading to a 20% rise in attendance and positive brand perception.Sales Growth: Exceeded sales targets by onboarding 50 doctors per month and contributing to a 30% growth in the client base within the first year.Let\'s Connect:I am passionate about leveraging my skills to drive brand growth and revenue. Let\'s connect to explore potential collaborations and opportunities.
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