Sanj Samrai

Senior Product Manager @Lifetime Brands

Birmingham, GB

Lead end-to-end product development for own-brand kitchenware, collaborating with major UK and international retailers, including Costco, John Lewis, QVC, Lakeland, TK Maxx, and Liverpool Football Club.I manage global sourcing and vendor relationships, negotiating pricing, volume, and quality to ensure timely product delivery while maintaining cost efficiency.I can identify, source and onboard new suppliers and manufacturers to enhance product offerings and diversify the supply chain.I oversee critical path management, ensuring on-time product launches by coordinating with stakeholders such as QA, Marketing, and Supply Chain teams.Conduct an in-depth market research and competitor analysis to identify trends and sourcing opportunities for innovative product development.I can develop tailored product solutions to align with retailer and market demands, responding to customer-specific briefs with data-driven recommendations.I work closely with buyers and designers to develop conceptual ideas and seasonal product ranges based on emerging market trends.Achieved cost efficiencies through strategic sourcing and volume increases, even during volatile economic conditions.Led ethical sourcing initiatives, working closely with the QA team to ensure all sourced products met compliance, sustainability, and safety standards.I Managed cross-border sourcing operations, working with the Hong Kong office to identify and onboard new factories to address global supply chain challenges.Mentored and managed an Assistant Buyer, fostering growth and ensuring team alignment with business goals.I work closely with buyers on customer briefs and conceptual ideas and brief designers on new concepts and ranges based on current and future trends within the market.Attention to detail, ability to plan and organise workload as well as work within a team in a fast paced environment are one of the key drivers to my role