Matt Birnbaum
Product Category Manager @Lifetime Brands
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WORK HISTORY
Product Category Manager @Lifetime Brands
Strategically manage the product life cycle across multiple stages including product ideation and design, pricing strategies, packaging and photography, collaborating with sales and merchandisers at the store level, for innovative kitchen tools and gadgets under esteemed brands such as Farberware, Sabatier, Amco, Copco, Chicago Metallic, Misto, alongside various private labels.Directly oversee Assistant Category Managers, delegating project tasks effectively to meet stringent deadlines across a multitude of brands, ensuring optimal productivity and project completion.Maintain active communication with both internal and external sales teams to swiftly adapt to new market demands and align product development strategies accordingly.Foster strong collaboration within my team and across cross-divisional teams, including coordination with domestic and international merchandisers in China and India, to drive new product initiatives and strengthen retail partnerships.Proactively supervise off-price product channels, innovating and implementing creative strategies to enhance market share and brand visibility in major accounts such as TJ Maxx/Homegoods, Burlington, Dollar General, and Ross, in addition to various grocery outlets.
EDUCATION
Ithaca College
Bachelor’s Degree, Environmental Studies Minor
Ithaca College
Bachelor's Degree, Major: Business; Management, Marketing Minor: Environmental Studies
SKILLS
ABOUT MATT BIRNBAUM
Category Manager at Lifetime Brands
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