Sangita Patel
Vice President, Global Product Marketing @Cato Networks
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WORK HISTORY
Vice President, Global Product Marketing @Cato Networks
CA, US
EDUCATION
University of California, Berkeley, Haas School of Business
MBA
University of Michigan
BSEE, EE
ABOUT SANGITA PATEL
15+ years experience in Product/Strategic/Solutions Marketing for startup and established companies. • Create strategic marketing plans for Networking & Security solutions that align with business priorities, while establishing external awareness, seller enablement, and demand generation. • Lead global launches inclusive of AR/PR, events, training, and asset creation for cross-functional teams.• Establish simple, benefit-oriented messaging content to implement product & solution launches and to maintain product mindshare. Translate technical features to customer benefit-oriented business content. • Partner with analyst and press relations to communicate value add for competitive leadership. • Lead cross-functional teams on strategic solutions, creating a sense of excitement, differentiation, and a clear plan of action. • Interactive partnership with product-customer-partner marketing, threading key messaging to create key asset content for SQLs.• Secure and promote diverse customer references for awareness and relevancy.• Establish 3rd party marketing for maximum exposure, ie determine marketing plans for MSPs and CSPs (AWS, Azure, GCP, Megaport). Areas of expertise: product marketing, solution marketing, new product launches, messaging, partnerships, content strategy, team strategic planning, go-to-market (GTM) strategy, team building, thought leadership, awareness, seller enablement, demand generation, social media strategy, communications
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