Sandy Segura
Marketing Associate @The Estate Companies
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WORK HISTORY
Marketing Associate @The Estate Companies
EDUCATION
Florida International University
Health, Fitness, and Sports Marketing Certification, Sports Marketing
Florida International University - College of Business
Bachelor's Business Administration, Marketing/Marketing Management, General
Florida International University - College of Business
Bachelor’s Degree, Marketing/Marketing Management, General
SKILLS
ABOUT SANDY SEGURA
I\'m proud to have been part of teams that value marketing innovation, activation, integrations, and creativity. I have contributed and led ideation sessions, planning, creative strategies, and execution bringing campaigns to life! While studying consumer psychology and interning to learn how to read click-through rates, engagement, and bounces to executing marketing integrations with producers and understanding its impact from the measurements acquired from Nielsen ratings, my journey through sports, media, technology, and real estate has been fruitful. I have developed a strong analytical eye that helps teams identify trends to create new strategies that engage consumers to purchase products or services. I get very creative with messaging and coming up with creative banners with designers, coupled with high level collaboration to execute marketing campaigns. Reporting post campaigns analysis measuring revenue and ROI is a skill that I have strengthened, the combination has bolstered brand visibility and impact of sales. I\'m excited to be part of bigger projects that impact a brand\'s identity and messaging while connecting with consumer needs. I look forward to keep growing as a marketer.
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