Sandy Parkin

Senior Marketing Manager @Fora Health Treatment & Recovery

Portland, OR, US

Create and implement strategic marketing plans for treatment programs and services. Build and increase patient referrals and partnerships with community partners, Oregon CCOs, governmental entities, courts, physicians, hospitals and the general public. Manage market research, target segmentation, and other analysis of the market and patient base. Create marketing material and content. Oversee online and social media presence. Build and maintain media relations. Represent the organization county provider meetings, conferences, advocacy activities, and other public functions.• Develop yearly strategic marketing plan and campaigns to increase patient andbrand awareness as an industry leader. Increased provider referrals by 23%.• Design marketing materials, write content and oversee all branding initiatives.Collaborated with internal departments to create 55 new marketing piecesbetween 20••••23.• Manage website content and functionality. Increased web traffic by 11%.• In collaboration with PR firm, 2022 media coverage included 34 article interviewswith impressions with a value of One of the team projects leads for 2021 rebranding initiative, that was inconjunction with the opening of a new $34 million dollar facility.

Immaculata University

BA