Sandy Rodriguez

Public Relations Account Director @Miller Geer & Associates Mga

Los Alamitos, CA, US

Brand and build awareness by achieving publicity for clients •Develop and implement PR/communications campaigns: manage press events; arrange media interviews, script videos•Position clients as thought leaders in the community; prepare them for media interviews•Crisis and reputation management •Management of staff: hire, supervise and build internal teams•Draft press releases, media advisories, pitches, feature articles, fact sheets, talking points, website content, and social media content•Proactively pitch story ideas to the media•Build relationships with journalists•Design and write copy for brochures, fliers, press kits, and stakeholder materials •Draft client newsletters for internal and external audiences• Social media editorial planning•Create monthly earned media reports Achievements•Increased AltaMed Health Services’ media presence by 284 percent in one year•Increased Alvarado Hospital’s media presence by 310 percent in one yearAwards Earned:· Health Care Communicators of Southern California- Silver Finest Award in Public Relations Campaigns: Media Relations for Substance Use Disorder Program Expands Services During Overdose Awareness Week- Pomona Valley Hospital Medical Center (2025)· PRSA Los Angeles PRism Award of Excellence for Community Relations, Corporate/Business Healthcare for AltaMed Health Services My Vote. My Health.(2021)· HPRMA Golden Advocates (Silver) Best Marketing/Communication Campaign for Tri-City Regional Medical Center’s Activate Hawaiian Gardens Childhood Obesity Program (2013)· Received Healthcare Public Relations & Marketing Association\'s Golden Advocates Gold Award for Best Public Relations Campaign for AltaMed\'s World AIDS Day campaign/Sin Verguenza, an original telenovela series addressing HIV/AIDS testing and prevention (2012)· Health Care Communicators of San Diego Finest Awards Gold for a public relations/media relations campaign for Alvarado Hospital’s Sexual Medicine Program (2012)