Sandy Nazran

Marketing @Linnaeus

Birmingham, GB

CRM and digital marketing expert building scalable engagement strategies that drive measurable growth across multi-brand portfolios. Digital Marketing & CRM • Led Salesforce CRM implementation across 60+ brands, building end-to-end customer journeys, data flows and personalisation at scale. • Led delivery of 240+ automated campaigns consisting of 51,500+ custom URLs – working cross functionally with brand, copy, SFMC technical teams. • Deployment of new journeys resulted in a 20% increase in open and click-through rates. • Supported integration with Kinship pet-owner app, improving customer retention and engagement. • Used GA4 and Vetstoria booking data to optimise the conversion funnel, increasing online bookings by 15%. Campaign & Brand • Managed full end to end campaign delivery, from concept and creative development to execution and performance analysis. • Led all marketing to launch a new a veterinary practice, surpassing targets with 430 pre-registrations (vs 300 target), 97.6 NPS, and average transaction value of £60 (100% over target). • Produced creative, insight-driven campaigns that exceeded engagement and acquisition goals. • Achieved the award for Best Client Experience at the Engine 50 Awards 2025. Stakeholder & Budget Management • Worked cross-functionally with internal teams, agencies, and suppliers to deliver projects on time and within budget. • Contributed to budget planning and ROI tracking for marketing campaigns and events. Creative & Content • Created high-quality written and visual content across digital and print channels, ensuring consistent tone and branding. • Skilled in Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro) for in-house design and editing. Events & Merchandise • Delivered comprehensive event marketing plans and branded merchandise to boost visibility. • Developed new creative merchandise concepts for CPD events and local marketing activations.