Sandy Matar

Product Marketing Manager @Mextor

Paris, FR

Marketing Project Manager - E-Pay Space (02/2023 - Present)• Product Marketing- Creating step-by-step guides & collaborating with the CTO to develop user-friendly interfaces and platforms for clients- Implementing effective product marketing strategies ensuring seamless user experience- Proficiency in CRM & project management tools (Jira, Asana, Hubspot)• Strategy- Managing A to Z projects with Agile Scrum & Kanban methodology - Developing strategic marketing plans to increase brand visibility- Creating compelling blog content in English & French achieving top rankings on Search Engines- Managing social media calendars, designing posts and tracking performance metrics• Client Onboarding and Support- Leading client onboarding processes, including delivering informative presentations- Handling KYC/KYB documents and supporting back-office operations for the company\'s websiteField Marketer - Salesforce France (02/2022 - 02/2023)• Worked with Small and Medium Businesses on the French market to generate leads and collaborating closely with AEs, SDRs & BDRs to optimize ROI• Organized strategic events such as Salesforce World Tour Paris, VivaTech (Europe’s largest Tech Event), Dreamforce in San Francisco, Partner Days in Dublin and pure SMB clients events fromlaunching CEO Club to Exec dinners• Created content in French & English from newsletters to blogs, email campaigns, articles and ebooks and collaborating with related media and agencies• Worked on digital campaigns using Salesforce CRM, analysing performance and creating dashboards, reports• Handled Customer Success Stories on the French market, especially by doing the first story in person for ESMB in France and 8 published ones highlighting customer satisfaction• Collaborated with partner media such as Les Echos & Maddyness to highlight Salesforce products• Prepared and presented leadflow reviews and analysing performance on the market linked to SEO, SEM, Paid Digital, MQL, SQL, ACV & MP