Sandy Sanders

Digital Marketing Manager @Sweet Alice Gourmet Popcorn

Romeoville, IL, US

Effectively utilizing paid search, SEO and PPC and overseeing the social media strategies, building and managing a marketing dashboard that has provided key indicators for increase in web traffic and brand awareness. Increased KPI’s by 20% Nov- Dec. 2018 Move gross margin to above 55% over the current product line and maintain that level. Developed and implemented marketing programs and campaigns to meet market demand that at increased sales at a 27% DM quarterly Developed and executed strategic gourmet popcorn marketing plans that helped to increase web traffic by 50% by using Google & Facebook Analytics