Sandra Zerr
Head of Marketing @AirHop Adventure & Trampoline Parks
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WORK HISTORY
Head of Marketing @AirHop Adventure & Trampoline Parks
Bristol, GB
Led full-funnel marketing transformation for one of the UK’s largest trampoline park operators (grew from 2 to 30+ locations). Built an in-house marketing team, rebranded 5 websites, and scaled performance media, SEO, and content to drive revenue growth.Developed and executed integrated B2C and B2B marketing strategies across digital, social, and offline channelsLed successful brand refresh, UX overhaul, and multi-site relaunch projectsOwned performance marketing (paid search, social, CRO) — achieving consistent YoY growthManaged seamless brand integration for multiple acquisitions (rebranding, pricing, launch campaigns)Oversaw COVID recovery strategy — exceeded revenue benchmarks post-lockdown
EDUCATION
The Institute of Direct Marketing (IDM)
Dip Digm, IDM Professional Diploma in Digital Marketing
University of Brighton
BA International Business (Double Degree), Business Strategy, New Product Development, HR, Corporate Finance, Business Ethics, European Law,
Amsterdam University of Applied Sciences
BA International Business&Management (Double Degree), International Business & Management
Schillergymnasium
Abitur (A-levels equivalent)
University of Sussex
MA International Relations, International Relations
SKILLS
ABOUT SANDRA ZERR
Dynamic, results-driven marketing leader (ex-Microsoft) with 15+ years of experience spanning agency and in-house roles across global brands and start-ups. Expertise across digital strategy, SEO, performance marketing, product launch, content, and brand transformation. Proven ability to lead diverse teams, scale businesses, and create customer-centric campaigns that drive growth — all while staying agile, creative, and data-savvy.Key strengths: Performance Media | Digital Strategy | Multilingual SEO | Analytics & CRO | Team Leadership | Brand Revitalisation | Social Content & Engagement | Product & Event Launches
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