Sandra Tirincanti

Marketing Manager @Zambelli Packaging

Bologna, IT

At Zambelli Packaging – a leading manufacturer of secondary packaging machines – I oversee all strategic marketing and integrated communication activities, supporting the company’s brand repositioning and international business growth.Key responsibilities: Defining and executing the company’s global marketing and communication strategy, with a strong focus on B2B targets and core industries (food, beverage, pet care, pharma). Managing and supervising all online and offline marketing activities: digital campaigns, SEO, social media, international trade shows, events, advertising, website content, and sales materials. Developing brand positioning and lead generation projects in close collaboration with sales and R&D teams.🤝 Coordinating cross-functional teams and external partners, overseeing marketing budgets, and monitoring performance through KPI analysis and campaign reporting.Core skills & expertise: Brand strategy & positioning International marketing & go-to-market strategy Lead generation & performance metrics Digital marketing, SEO, content strategy & social media