Sandra Morrison
Director of Communications @ZooTampa at Lowry Park
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WORK HISTORY
Director of Communications @ZooTampa at Lowry Park
Tampa, FL, US
Communications Pro | Brand Storyteller | Messaging Strategist | Change Agent | Social Media | Corporate Social Responsibility Advocate
EDUCATION
Hofstra University
Bachelor of Arts - BA, Broadcast Journalism & Sociology
Kingsborough Community College
Associate of Arts (A.A.), Journalism/English
SKILLS
ABOUT SANDRA MORRISON
Bringing TV and storytelling experience to the corporate and nonprofit world: Results-oriented, forward-thinking, bilingual Public Relations, Marketing, and Branding professional with extensive experience in successfully delivering a wide variety of complex projects, campaigns, and programs in five industries. A builder of mutually beneficial relationships with executives, colleagues, media partners, government officials, public agencies, and community organizations. An award-winning leader experienced in choosing the appropriate communication vehicles to deliver organizational messages to achieve short-term and long-term target goals. Broad experience providing ongoing communications counsel and support to the C-suite and engaging internal and external audiences across multiple channels.Former news journalist with over ten years of experience and the ability to partner in creating strategies that accelerate awareness, deepen knowledge, and shape desired perceptions among audiences while amplifying visibility. My journalism background gives me a knack for storytelling, keen editing eye, and nose for news. I believe all brands, every organization and every leader has a story to tell that will connect with audiences, appealing to the heart and mind. A passionate storyteller and listener who values others\' lives and experiences and uses her communications know-how and knowledge to make a difference by giving a voice to those who often feel no one listens to them. Specialties: • Strategic Communications• Video Production • Spokesperson• Internal Communications • Public Relations• Media Relations and Outreach • Corporate Social Responsibility • Social & Cause Marketing • Social Media Marketing • Crisis/Executive Communications• Integrated campaigns• Community Outreach• Thought LeadershipTech Skills: • Microsoft Office Suite• Adobe Photoshop• WordPress• HubSpot• Google Analytics• Meltwater
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