Sandra Kaulfuss
Senior Pr & Content Manager @Avantra
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WORK HISTORY
Senior Pr & Content Manager @Avantra
EDUCATION
University of Oxford
Bachelor of Arts (Hons) in Modern and Medieval Languages and Literature, Modern Languages
University of Leicester
Doctor of Philosophy (PhD) in Media and Communication, Political Communication
Cardiff University / Prifysgol Caerdydd
Master of Arts in Journalism, Media and Communications
ABOUT SANDRA KAULFUSS
I craft content-led marketing strategies for both B2B and B2C that cut through complexity and drive real business outcomes. With over 10 years in communications, marketing, editorial and PR, I specialise in building integrated campaigns that align messaging, channels, and metrics for maximum impact.From award-winning press content to SEO-driven digital assets, my work consistently delivers visibility and engagement. I\'ve grown social media audiences organically, secured Tier 1 media placements, and helped clients strengthen brand authority across competitive markets.Agency and in-house experience across tech, engineering, manufacturing, academia, and non-profits gives me a 360° view of what makes comms work. I\'m currently exploring AI\'s role in ethical marketing, blending academic research with hands-on application, which led to my successful completion of the Specialist Award in AI Marketing with the Chartered Institute of Marketing.I believe great content tells a story. And great comms make sure the right people hear it.
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