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Sandra Ballard
Senior Product Management @Corelogic
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WORK HISTORY
Senior Product Management @Corelogic
Dallas, TX, US
As a product manager, I oversee the developing and launching of innovative real estate data products. In this role, I have: Led a team of developers and designers to maintain a web-based platform for accessing and analyzing real estate data. Conducted market research and analysis to identify customer needs and competitive trends, which has informed product roadmap decisions and helped to position products in the real estate data industry. Worked closely with sales and customer success teams to gather client feedback, identify improvement areas, and ensure that products meet customer needs and expectations. Collaborated with cross-functional teams, including developers, design, marketing, and customer success, to define product requirements, prioritize feature development, and drive successful product launches. Developed and executed go-to-market strategies for new products, working closely with marketing and sales teams to drive product awareness, adoption, and revenue growth. As a product manager, I oversee the developing and launching of innovative real estate data products. In this role, I have Led a team of developers and designers to maintain a web-based platform for accessing and analyzing data. Conducted market research and analysis to identify customer needs and competitive trends, which has informed product roadmap decisions and helped position products as a leader in the real estate data industry. Worked closely with sales and customer success teams to gather client feedback, identify improvement areas, and ensure that products meet customer needs and expectations. Collaborated with cross-functional teams, including developers, design, marketing, and customer success, to define product requirements, prioritize feature development, and drive successful product launches.
EDUCATION
University of Oklahoma
Master of Business Administration - MBA
California State Polytechnic University-Pomona
Bachelor of Business Administration - BBA
Pomona College
Bachelor of Science - BS
ABOUT SANDRA BALLARD
Self-assured, dynamic, and results-driven real estate professional providing high-performance sales and marketing, client service, project management, property valuation, research development, and tax compliance in the construction, government, real estate sectors and software development. KEY EXPERTISE • Strategic Planning & Research • Real Estate Information Management • Market Research • Property/Asset Appraisal • Research Presentations • Management Presentation • Client Account Management • Customer Service Management • Local/Regional Business Development • Project Management • Fiscal & Budget Administration • Financial Analysis/Modeling • Business Needs/Economic Analysis • Risk Management • Relationship Management (Clients, Property Owners, Real Estate Brokers, Developers, Contractors, Employees, Researchers, Government Regulators, & the Public) • System Documentation Technical • SDLC & Data Management • Corporate Apps: Argus, Salesforce, CRM and various appraisal software packages • Wireframing Tool: Balsamiq • Productivity Tools: MS Office (Word, Excel, PowerPoint, Access
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