Sandi Settle
Group Account Director @Spear Marketing Group
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WORK HISTORY
Group Account Director @Spear Marketing Group
San Diego County, CA, US
Oversee a team of account executives that help B2B clients generate, nurture and convert leads using a holisitic approach that incorporates strategic expertise, creative flair and a deep understanding of marketing technolgy. As experts in demand generation and the marketing tech stack, we provide a variety of services including the development of ABM strategies, nurture and scoring assessments, content creation, campaign strategy, design and execution across all channels. Responsible for:o Providing strategic guidance to the account team on the best approach to meet client needso Consulting as a SME on marketing best practices, audience development, lead nurturing/scoring techniques, ABM roadmaps, content/demand gen audits and messagingo Cultivating existing client relationships and ensuring ongoing client satisfactiono Leading, motivating and growing the expertise/skills of the team
EDUCATION
San Diego State University-California State University
Communications and Advertising
San Diego State University
Bachelors
ABOUT SANDI SETTLE
I am a strategic and creative marketing leader with over 20 years of B2B marketing experience on both the corporate and agency side. I use a holistic approach that incorporates strategic expertise, creative flair, and a deep understanding of marketing technology to generate, nurture and convert leads into revenue opportunities. As a Group Account Director at Spear Marketing Group, I provided strategic guidance to the account team on the best approach to meet client needs, consulted as a subject matter expert on marketing best practices, audience development, lead nurturing/scoring techniques, and ABM roadmaps, and managed the development and execution of content and campaigns across all channels. I am passionate about building and strengthening brands through consistent messaging and storytelling, simplifying complex topics into engaging and outcome-focused narratives, and collaborating with cross-functional teams to deliver impactful results.
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