Sancie Nakarat
Senior Director, Global Marketing Communications @Accuray
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WORK HISTORY
Senior Director, Global Marketing Communications @Accuray
Create and execute the global marketing communications strategy; implementing all promotional campaigns, tradeshows, electronic media, web development, social media, employee engagement initiatives and other communications programs to support product launches and revenue growth. Ensures consistent positioning and messaging throughout all internal and external communications programs. Works closely with the global and regional product, sales and customer loyalty teams to create effective communication platforms, messages, collaterals and event marketing to generate leads. Direct a high-performance team (up to 5 representing communications, digital marketing and graphic design) and establishing high standards of performance, setting expectations and metrics, as well as providing the right level of strategic goals to empower my team.
EDUCATION
IMD
Strategic Marketing in Action
IUT B Villeurbanne
Techniques de Commercialisation
Grenoble Ecole de Management
Master d’administration des affaires (MBA), Marketing
ABOUT SANCIE NAKARAT
Experienced global marketing professional specializing in global marketing communications, regional marketing, crisis communications, digital marketing, press relations, and patient advocacy engagement. Proven track record across the medical and capital equipment industries, supporting organizations from start-ups to Nasdaq-listed companies.Recognized as a strong leader and effective communicator, able to identify solutions and motivate cross-functional, cross-cultural teams to design and deliver innovative, actionable, and measurable marketing and communications strategies aligned with business priorities.A creative and strategic marketing leader who delivers results through collaboration and by building trusted relationships with internal and external stakeholders.
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