Sandeep Grewal
Head of Marketing @Elemental Cosec
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WORK HISTORY
Head of Marketing @Elemental Cosec
EDUCATION
Oxford College of Marketing
Chartered Institute of Marketing Post-Graduate Diploma, Marketing
The University of Manchester
Bsc (Hons), Management Studies
SKILLS
ABOUT SANDEEP GREWAL
Marketing Manager with 14+ years’ big Service Brand and consumer goods experience. A focus on proving the value of investing in Brand and Communications. Building Brands by defining what makes them stand out. Using innovative communications and partnerships to achieve cut-through. Bringing stakeholders along on the journey and putting in place project rigour to get the job done. My experience Experience of working in marketing across 3 highly competitive industries: large retail Financial Services, Energy and drinks consumer goods (FMCG). Repositioned household names for Brands with up to 15m customers. Developed the strategy and launch plans for new Brands and products. Redefined employer Brand, purpose and values as part of cultural change. Managed multi-site rebrand rollout and employee engagement programmes across 7 sites and employees as part of a move towards customer-centricity. Developed business cases for marketing investment and embedded econometric models to calculate the ROI of investment in Brand and advertising. Planned and delivered Brand and product advertising campaigns with budgets up to £10m: TV, Digital, Social, PR and Events with above benchmark ROI. Overseen sponsorship projects with international activation. Managed teams up to 5 and budgets up to £10m. CIM Post-Graduate Diploma, Bsc Management Studies, featured in Marketing Magazines Ones-to-Watch. Areas of expertiseBrand Strategy, Brand Positioning, Strategic insights and research, Brand Architecture, Brand Identity, Brand Governance, Rebrand, Internal Brand and Culture, Advertising, ATL and TTL, Digital Marketing, Integrated Campaigns, Social media and content Strategy, Sponsorships, Partnerships, Consumer PR and Events, Brand and Advertising Tracking, Marketing Mix Modelling, Marketing Effectiveness, Econometrics. Contact me for interim or permanent: Head of Brand, Head of Marketing, Head of Communications or similar roles requiring an experienced marketing manager. 07•••••••56 s••••@yahoo.com
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