Samy Mansour
Digital Product Manager @The Access Group
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WORK HISTORY
Digital Product Manager @The Access Group
Digital Product owner for the People division of The Access Group - one of the UK\'s largest SaaS companies. Owning the demand generation pipeline for digital activity and leading a digital squad to achieve consistent YoY growth. Responsibilities-Drive the digital transformation of marketing activities-Budget management -Develop and implement digital strategy across SEO and paid SEM-Optimise multi-channel CPL (Cost Per Lead)-Provide senior stakeholder management, including monthly MD/C-level reporting packs-Lead a digital team to ensure prioritised focus across a diverse product set-Achieve ambitious growth targets through diligent KPI management and goal-setting-Co-leader on group wide data visualisation and business insights project
EDUCATION
University of Brighton
Product Design BSC, Professional practice, CAD (Rhino & Pro engineer), Design (Adobe Photoshop, Indesign & Illustrator)
ABOUT SAMY MANSOUR
Data led digital strategist with with 13+yrs experience as a digital leader in optimisation, performance marketing and business insights. Key Skills: Analytical and innovative thinking with a hands-on, approach, delivering both operationally and strategically. Market Experience: With roots in agencies, as well as B2B and B2C publishing, a comprehensive understanding of the digital landscape and user behaviour. Personal Traits: Diligent, consultative, results oriented. Additional Skills: Proficient in end-to-end pipeline management, UX, CRO, and project management, aligned with deep understanding of current and emerging digital marketing landscape tools and trends.
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