Samuel Schenk
Head of Omnichannel Commerce International @Deichmann
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WORK HISTORY
Head of Omnichannel Commerce International @Deichmann
Essen, DE
Senior leadership responsibility for international omnichannel commerce across digital and physical customer touchpoints-> Steering commercial performance, conversion, and customer value creation across multiple markets-> Driving alignment between country organizations, central functions, and executive leadership-> Shaping scalable operating and governance models for international growth
EDUCATION
HTW Berlin
Diploma, Business Communication /E-Commerce
SKILLS
ABOUT SAMUEL SCHENK
I’m a senior commercial leader with 15+ years of experience building, scaling and transforming B2C businesses across enterprise retail, e-commerce and international scale-ups.In my current role, I lead international omnichannel commerce with a P&L-oriented steering mindset - aligning markets and central functions to drive commercial performance across digital and physical customer touchpoints.My focus is general commercial leadership: setting clear priorities, building scalable operating models, and delivering measurable outcomes across omnichannel, growth, customer value and performance governance.I thrive in complex matrix setups, translating strategy into execution and ensuring accountability through clear governance and commercial KPIs.Selected track record:E-commerce (B2C): scaled a business from €2M to €80M revenue as Head of Marketing while meeting efficiency targetsEnterprise omnichannel (B2C): built and transformed organizations from 5 to 50+ and managed investment decisions with budgets up to €120MEdTech (B2C2B): built scalable sourcing engines LATAM → DACH and supported the build-up of B2B commercial activities in GermanyCommercial steering: designed and implemented automated KPI & funnel reporting across complex marketing and sales journeys.
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