Samuele Castello

WORK HISTORY

EDUCATION

ABOUT SAMUELE CASTELLO

I’m E-Commerce Consultant specializing in creating and optimizing full-funnel strategies for brands on Amazon. With experience in the FMCG sector, I focus on performance, sales, and visibility, working to improve conversions and online presence for different brands in the Italian market. I manage and optimize PPC (AMS) and programmatic (DSP) campaigns, using audience insights and market data to develop media strategies that deliver tangible results. I collaborate with both Seller and Vendor clients in an international environment, providing support in retail management activities, including pricing, stock, and promotions, to maximize product visibility and profitability on Amazon. I work in cross-functional teams across different areas and countries, coordinating content projects and developing tailored plans based on growth and commercial objectives. I’m also involved in the strategic support of Remdash, Remazing’s proprietary software, to enhance the user experience for clients and provide feedback for improvements in collaboration with the tech team. I’m a strategic thinker with a keen eye for detail and a data-driven approach, which helps me focus on solutions that provide real value and impact for the brands I work with. I enjoy analyzing data and transforming it into actionable insights, always with the goal of optimizing results and driving performance improvements. I’m always on the lookout for innovative trends, tools, and technologies to drive innovation in digital marketing. I’ve a strong interest in AI automation, e-commerce, and the development of scalable solutions for online brands. Throughout my career, I’ve also worked as a SEM Specialist, managing Google Ads and Meta Ads campaigns for e-commerce, with a focus on customer analysis and reporting. I also have experience in Inbound Marketing & HR, where I managed newsletters, candidate selection, and internal databases, as well as in digital content creation, contributing to content creation and editorial plans for social media and advertising. My early experiences in the events industry helped me develop strong relationship-building and operational problem-solving skills.