Samuel Osinaike
Lead Analyst - Product @Zalando
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WORK HISTORY
Lead Analyst - Product @Zalando
Berlin, DE
Built end-to-end analytics function for marketing channel, enabling Marketing, Content, and Product teams to make data-driven investment decisions at scale.Results: Established measurement infrastructure from zero including event tracking, attribution modeling, ETL pipelines, and executive dashboards Proved business case for engaged customer segment, securing continued C-suite investment through LTV analysis Led experimentation program for feature launches, designing A/B tests with rigorous statistical methodology to inform go/no-go decisions Designed predictive churn model to identify at-risk high-value customers, enabling targeted intervention campaigns Optimized content investment strategy through granular attribution analysis across assets, creators, and formats
EDUCATION
The Berlin School of Economics and Law
Master of Business Administration - MBA
Texas A&M University
Bachelor of Science - BS, Industrial Engineering
ABOUT SAMUEL OSINAIKE
I am a problem solver and strategist focused in the areas of sociology, the environment, and systems. I believe that we can make a stronger, more resilient, more equitable planet by creating products and systems which consider longer horizons and consider factors that have been too long ignored.As the world becomes increasingly complex and the challenges multidimensional, I\'m dedicated to drive projects that harness technological advancements that support sustainability.Over the course of my career I\'ve honed my abilities to transform data into action and manage across functions. I add value through my technical skills in data analytics through SQL, Python and system design. These technical skills along with my organizational abilities in project management, team coordination, and vision development give me a unique perspective as a product manager to drive both product vision and development execution.
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