Samriddh Gupta

Product Manager @Samsung Ads

Bengaluru, IN

I single handedly own the Product Roadmap of Samsung Ads\' Supply Side Platform (SSP). This includes increasing the operational efficiency of the system, understanding gaps based on the Advertiser requirements and industry standards, finding opportunities to increase effective CPM of Samsung\'s owned inventories, and increase trust in Digital Advertising Ecosystem. Samsung SSP handles 10M+ DAUs across multiple Ad properties, hence, each feature release has to go through a rigorous A/B testing and analysis. I manage the entire Product lifecycle from ideation to validation to Product Design to Phased rollout followed by an extensive post release metrics measurement.Key Accomplishments1) Increase Advertiser Trust on Samsung Ads: With so many Bad Actors in the Adtech ecosystem, it becomes crucial to establish a footprint as a clean and authentic Publisher to work with. To tackle this, we integrated with a Trusted 3rd party solution which can verify the authenticity of each Ad request that comes into the system. 2) Unlocking Massive Growth opportunities: The Problem working only with first party inventory is the lack of scale and engagement. We developed a feature to on board 3rd Party inventory seamlessly with access to their own performance metrics resulting in a new unlocked revenue stream. 3) Global Compliance for user privacy: Running a Supply side component in the Adtech ecosystem by default means adhering to the Privacy laws of each demographic. At Samsung, User Privacy is of the utmost importance. Samsung SSP is a GDPR and CCPA compliant system that ensures safe Ad experience for the user.4) Increased operational efficiency: A Supply Side platform has 2 main user personas, First is the supply ops, who work closely with the DSPs and prioritise inventory on the system, and second are the Creative reviewers, who ensure that only Brand safe creatives are served to the end user. Samsung SSP has increased operational efficiencies for both set of users.

Duke University

Product Management in Data Science, Product

Duke University

Product management, Product

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Bachelor of Technology (B.Tech.), Information Technology