Sampurna Dhar
Marketing Manager @Data-Core Systems Inc.
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WORK HISTORY
Marketing Manager @Data-Core Systems Inc.
Toronto, ON, CA
Spearheaded the rebranding of the healthcare division, redefining audience personas, brand messaging, and visual identity, resulting in a 30% increase in brand recognition Directed the creation of the Healthtek website, managing content development, SEO integration, and visual design, with an expected >60% improvement in website performance upon launch Produced diverse marketing materials, including product brochures and social media content, driving a 25% rise in LinkedIn ad engagement Optimized the marketing budget, reducing unnecessary expenses while ensuring campaign quality and effectiveness Increased overall engagement across all marketing channels by 40%
EDUCATION
Ashok Hall Girls' Higher Secondary School
High School
Sikkim Manipal Institute of Technology
Bachelor’s Degree, Electronics and Communication
Schulich School of Business - York University
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT SAMPURNA DHAR
I’m a dynamic marketing professional who thrives at the intersection of creativity and strategy. With a passion for building consumer-focused, data-driven campaigns, I help brands grow by delivering measurable results and creating meaningful connections with their audiences.My expertise spans digital marketing, brand strategy, and rebranding, with a proven ability to turn insights into impactful strategies. From optimizing multi-channel campaigns to fostering client relationships, I’m committed to driving ROI while ensuring authenticity in every initiative.Here’s what I bring to the table:+ Strategic Growth: Skilled at leveraging data and market insights to develop targeted campaigns that enhance engagement and drive business outcomes.+ Digital Expertise: Proficient in executing and optimizing social media strategies, email campaigns, and rebranding initiatives to keep brands relevant and impactful.+ Collaborative Leadership: Adept at leading cross-functional teams, streamlining processes, and fostering a culture of creativity and innovation.+ Relationship Building: Experienced in managing client relationships, building trust, and ensuring the delivery of exceptional value.I’m driven by curiosity and a constant desire to learn, which allows me to adapt quickly to new challenges and embrace opportunities to innovate. If you’re looking for a marketing leader who combines strategic thinking with a hands-on approach, let’s connect!
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