Sam Patterson
Head of Marketing @Flooring Superstore
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WORK HISTORY
Head of Marketing @Flooring Superstore
EDUCATION
University of Sunderland
MA Journalism, Journalism
Newcastle University
BA Honours English Literature
ABOUT SAM PATTERSON
A strategic marketing leader with a passion for creating impactful campaigns that connect brands with audiences through storytelling and digital content. With 15+ years experience in sport, fashion and e-commerce, I specialise in multi-channel digital marketing and commercial strategies that drive growth, engagement, and build brands. I produce game-changing digital marketing campaigns for global sports brands, combining data-led performance marketing, influencer and athlete activations, strategic partnerships and creative content.At FOOTY.COM, I help bring football, commerce, and content together. We create game-changing campaigns for brands, retailers, and clubs, combining creative storytelling and talent activations with performance marketing to drive millions in sales every year. With a community of over 3 million football fans, players, and parents, we help brands connect authentically with the people who love the game most.Beyond FOOTY.COM, I’m a trustee at the National Football Museum, supporting their aims to showcase the power of football and celebrate football’s cultural impact.
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