Sammie Viray
Marketing Programs Manager @Plastics Family Americas
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WORK HISTORY
Marketing Programs Manager @Plastics Family Americas
Created and managed multichannel marketing campaigns (social, digital, mobile) with demographic and geographic targeting, increasing engagement and customer insights.• Developed content strategy, SEO initiatives, and creative assets that boosted website visibility and traffic.• Managed budgets, KPIs, and ROI reporting to optimize resource allocation and maximize campaign impact.• Conducted market research, statistical analysis, and competitor evaluation to identify growth opportunities.• Directed campaign execution from planning to delivery, collaborating with cross-functional teams and vendors to ensure on-time, high-quality results.• Mentored and led marketing professionals, improving team productivity and skill development.• Built and maintained stakeholder relationships, ensuring alignment with business goals and brand reputation.• Implemented business development strategies and digital initiatives that consistently achieved revenue and brand awareness targets.
EDUCATION
California State University - East Bay
Bachelor of Science - BS, Marketing Management
ABOUT SAMMIE VIRAY
As a Marketing Programs Manager at Plastics Family Americas, I work with industry experts to plan and execute strategic global digital campaigns for various sectors, such as medical, oil and gas, semiconductor and electronics, aerospace, renewable energy, and food and beverage. I leverage my digital marketing expertise and skills in Google Analytics, SEO, social media marketing, and Salesforce Pardot to create, manage, and measure the impact of our online communications and lead generation efforts.I graduated with a Bachelor of Science in Marketing Management from California State University-East Bay in 2018, and since then I have gained valuable experience in the plastics manufacturing industry, working for Mitsubishi Chemical America and Mitsubishi Chemical Advanced Materials in different roles and regions. I am constantly learning and educating myself on the latest trends, best practices, and strategies in the digital marketing field, as well as the specific needs and challenges of our target markets. My goal is to deliver innovative and effective solutions that support our brand positioning and compliance, and drive our growth and customer satisfaction.
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