Samdisha Katyal

Digital Marketing Specialist @Marketminds Digital Solutions

IN

Core Responsibilities1. Develop and Execute Digital Marketing Campaigns : Plan, launch, and manage campaigns across platforms (Google Ads, Meta Ads, etc.) to generate leads, conversions, and brand awareness.2. SEO (Search Engine Optimization): Optimize websites and content for search engines (on-page, off-page, and technical SEO).3. Content Strategy & Management: Collaborate with content creators or write optimized content for blogs, email campaigns, social media, and websites.4. PPC (Pay-Per-Click) Advertising: Manage and optimize paid ad campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, etc.5. Social Media Marketing: Create and schedule content, engage with followers, and analyze performance across social media platforms.6. Email Marketing: Build and manage email campaigns, including newsletters, drip campaigns, and lead nurturing flows.7. Analytics and Reporting: Track campaign performance using tools like Google Analytics, Search Console, and social media insights. Generate reports and recommend improvements.8. Website Management: Collaborate with designers/developers to optimize user experience (UX), landing pages, and conversion funnels.9. Marketing Automation & CRM Tools: Use platforms like HubSpot, Mailchimp, or Active Campaign for automated workflows and lead tracking.10. Market & Competitor Research: Analyze trends, study competitors, and stay updated with digital marketing innovations and best practices.

Maharaja Surajmal Institute

Bachelor of Business Administration (BBA), Business Administration and Management, General

BHARATI VIDYAPEETH NEW DELHI

Master of Business Administration - MBA, FINANCE AND MARKETING