Samantha Johns

Social Media Community Specialist @Carnival Cruise Line

Miami-Fort Lauderdale, FL, US

Listen and engage with Carnival\'s social media community on a regular basis to build trust, create fun interactions, help inform content, and humanize the brand.• Utilize Sprinklr to gain insight across Carnival\'s communities and social media landscape, identify engagement opportunities (inbound & outbound), schedule content, and keep content calendars up-to-date.• Manage and collect User Generated Content with Pixlee in a quick and timely manner while developing strategies to encourage UGC and the socialization of this content.• Oversee social surprise + delight program and manage related budget.• Collaborate with analyst to provide community engagement metrics on campaign launches, influencer collaborations, and crisis situations. • Partner with our Brand, Creative, PR, Media, and Product teams to bring creative concepts to life in line with our social strategy.• Support the creative team\'s production shoots, including planning, scouting, andexecution of influencer partnerships.

Florida International University - College of Business

Bachelor of Business Administration - BBA, Marketing

Emerson College

Master of Arts - MA, Journalism