Sid K.

WORK HISTORY

EDUCATION

SKILLS

ABOUT SID K.

I currently lead the departments of Loyalty, Co-brand, and Partnerships at Carnival Cruise Line!This includes the VIFP (Very Important Fun Person) Club program, benefits, promotions, and the Co-brand relationship with Barclays Bank US and Mastercard US managing the Carnival World Mastercard.Previously I lead the teams of Loyalty, Co-brand, partnerships, and Subscriptions at Spirit Airlines.This included the free-to-join frequent flyer loyalty program - the “Free Spirit” and partners of Free Spirit program, the subscription program - “Spirit Savers Club” and its partners, plus the Co-brand relationships with Bank of America, MasterCard, and Mercury Financial in the USA. Promerica, MasterCard, and Visa in 7 Latin American countries.I completed the overhaul, transformation, rebranding, and relaunch of Free Spirit, Spirit Savers Club( previously $9 Fare club) and CoBrand deals with the various banks and networks including the launch of the Free Spirit travel more Mastercard, the industry-first Free Spirit Points card targeting subprime customers and the Free Spirit Promerica Black card in Latin America across all channels including web, mobile, inflight, airport, guest care, external channels, and IT. During that time we grew the team from 2 people to around 12 people ( currently and still growing).The programs were overhauled over a 2 year period that launched on January 21, 2021.Before that at American, I was Manager, of acquisition for Domestic Co-Brand within AAdvantage, overseeing all acquisition-related strategies and activities with Citi Bank relationship. I have an MBA from the University of Minnesota\'s Carlson School of Management where I majored in Marketing and Strategy.