Samantha Ferreira

Communications Associate @Institute For Market Transformation

Washington, DC, US

Digital content management and graphic design responsibilitiesWebsites: Updating WordPress-based website content in collaboration with program teams and communication strategy (i.e, imt.org, buildinginnovationhub.org, and greenleaseleaders.com).Social media (i.e, LinkedIn and Bluesky): Developing and maintainingcontent for social channels, monitoring engagement and success of campaigns, anddeveloping efficient and effective workflows for content creation, review, and approvalprocesses.Email marketing: Managing process for creating IMT’s flagship monthly newsletter(content and distribution), the Building Innovation Hub monthly newsletter (editing anddistribution), plus any special announcements or communications (ex: webinars), andoverall audience recruitment planning (e.g. audience segmentation, digital sign-ups, andwelcome series).Graphic design: Producing slides and graphics that adhere to IMT and sub-brand guidelines, meetsindustry usability and accessibility standards, and resonates with the target audience.Staff training: Assisting IMT staff in locating and using branded templates for internal and externalcommunications materials, potentially including creating short instructional videos.