Samantha Brown
Group Marketing Manager @Ardelin
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WORK HISTORY
Group Marketing Manager @Ardelin
EDUCATION
Itchen College
English Literature; Sociology; 20th Century World History
Moor Hall
CIM, Managing Multiple Marketing Projects, Marketing/ Events
SKILLS
ABOUT SAMANTHA BROWN
An experienced marketing and vendor/partner GTM leader who thrives at the intersection of strategy, relationships, and measurable commercial outcomes. With experience spanning B2B and B2C, I’ve built and led integrated marketing teams and programmes across cloud & cybersecurity distribution, IT & unified comms, security consultancy/training, talent solutions, gaming services, medical devices, hospitality, and defence - always with a practical, proactive, “can-do” approach and a focus on measurable outcomes.Known for building strong stakeholder partnerships, launching new propositions (including an industry Professional Register and a membership offering), turning exhibitions into profitable channels, leading rebrands, and delivering high-impact events and campaigns.* Integrated marketing leadership across channels (campaigns, partner marketing, events/exhibitions, digital, comms)* Vendor/product lifecycle & GTM, including messaging, enablement, and performance insights* Relationship-building from shop floor to boardroom—internally and externally* Calm, detail-driven delivery with a strategic lens (and a genuine focus on customer value)
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