Samantha Brizzi
Digital Marketing Account Manager @Yell
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WORK HISTORY
Digital Marketing Account Manager @Yell
One of the most recognised performers nationally and working closely with business leads to develop and implement successful digital marketing strategies and measure their performance consistently across the entire digital marketing landscape to ensure achievement of set business objectives, KPIs and customer retention. Very skilled in new customers acquisition to ensure constant stream of work and meet expected monthly targets. Coordinate activities across different digital marketing channels to ensure customers growth and consistency in approach and execution. Collaborate and nurture internal teams to successfully develop holistic digital marketing strategies across multiple channels. Provision of constant support to clientele to meet their commercial priorities.Part of Agency X, a special and unique division of Yell, focused on customer growth, tightening customer relationships and improved retention. Analysis and development of special projects benefiting the whole organization with the aim to increase customer experience through a new improved governance model and touch points monitoring process, across the entire journey from pre-purchase, to purchase and post-purchase. My strategy proposal and original idea of \'solutions\' is now applied at national level as main driver for Yell business growth.
EDUCATION
Giovanni Pascoli
Linguistic Diploma, English, German, Italian, Spanish
University of Greenwich
BA (Hons.), International Marketing with German
Saïd Business School, University of Oxford
Disruptive Digital Marketing Strategies
University of Essex
Master’s Degree, MSc International Marketing and Entrepreneurship
SKILLS
ABOUT SAMANTHA BRIZZI
An entrepreneurial and intuitive marketing and sales professional with a sustained track record of achievement with experience covering both tactical and strategic aspects of sales and marketing with significant involvement in management, acquisition and disruptive strategy. Has focused on improving profitability and enhancing market positions, always driving business forward by managing constructive change. A strong negotiator and top performer skilled in sales, research, content and context management, collecting qualitative and quantitative data and in industry and market analysis, AI and Large Language Models Optimisation (LLMO), search media engines, SEO and social media. With a passion for strategic marketing, pays attention to detail and is committed to meeting deadlines. An inspiring leader, and team player with strong emotional intelligence and a natural talent for public relations, communications and with extensive experience in dealing with media and crisis management. A hard worker, committed to excellence and ethical business procedures. Languages spoken: English, German, Italian and Spanish. Fellow and Mentor of the Chartered Institute of Marketing. Chartered Marketer. Certified Digital Marketer, SEO, PPC, Display, Social Media, and E-commerce. Specialisms: Strategic marketing and planning; Sales; Disruptive digital marketing strategies; International marketing; PR; Communications; Branding; Project management; Business development and expansion.
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