Samantha Petitt
Digital Marketing Coordinator @Sasquatch Agency
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WORK HISTORY
Digital Marketing Coordinator @Sasquatch Agency
Portland, OR, US
Collaborated closely with the Digital team at Sasquatch to create and optimize marketing campaigns for a diverse portfolio of clients, including brands like Reser’s Fine Foods, GSI, Alete Nutrition, USA Pears, Mystery Ranch, and Chill Angel.Leveraged advanced analytics tools such as Google Analytics, Meta, and Google Ads to analyze campaign data, gaining actionable insights on audience behavior, campaign performance, and website engagement.Consistently tracked and analyzed campaign effectiveness, ensuring alignment with client KPIs and performance goals.Pulled data and designed pivot tables to create actionable insights, driving strategic optimizations.Delivered comprehensive reports to clients, offering insights and recommendations to enhance campaign performance and achieve desired outcomes.Refined strategies, optimized ad copy, and fine-tuned targeting parameters in collaboration with the digital team for improved campaign results.
EDUCATION
Jesuit High School Portland
High School Diploma
Pacific University
Bachelor's degree, Business Marketing
Portland State University - School of Business
Master of Science, in Applied Data Science for Business
ABOUT SAMANTHA PETITT
As a data-driven professional, I specialize in transforming complex datasets into clear…
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