Samantha A.
Associate Brand Manager @Bragg Live Food Products, Llc
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WORK HISTORY
Associate Brand Manager @Bragg Live Food Products, Llc
Growing Net Sales, Share, and HHP in core categories, while strengthening competitiveness in emerging segments. Using focused 5P strategies, velocity-driving tactics, LXs, packaging innovation, compelling claims, and best-in-class shopper marketing across top strategic customers in key channels. Driving business growth through the development and execution of strategic brand marketing initiatives; with an emphasis on Data-Driven Shopper + Customer Marketing, POS, & Innovation in the US and Canada.
EDUCATION
University of Kentucky
DISCUS Academy Executive Leadership Program, Scholarship Recipient
Western Governors University
Master of Business Administration - MBA
Western Governors University
Bachelor of Science - BS, Marketing Management
ABOUT SAMANTHA A.
Coming from a brand leadership background, Samantha naturally thinks in terms of client voice, long-term strategy, and value perception. Sam is a CPG Marketing industry veteran with over 15 years of experience in the competitive alcohol, beverage, supplements and snacks categories. Sam has a successful track record in brand marketing, marketing activations/field marketing and as a marketing generalist. Her experience paints the picture of a true strategic generalist: including but not limited to: brand strategy and management, client relationship management, shopper & customer marketing, trade marketing, retail media (Amazon, Target, WalMart, Instacart), sales support, go-to market strategy, social media, influencer, digital, website (Shopify, Web-Dev), content (written, photo, video, commercial, radio), OOH, CRM, retailer and supplier relations, DTC, budget (up to $5MM), marketing operations, field marketing, activations and experiential, sponsorships (Sports, Music), celebrity partnerships, brand ambassador programming and team management (up to 50+), innovation, stage gate process, project management, and leadership. Sam has led strategic oversight of product planning, consumer engagement, and marketing initiatives with expertise in consumer targeting, market research, and collaboration with key stakeholders. She has experience in public company environments, in medium-sized companies, and with startups.Sam is a dedicated marketing professional who values continued education with a B.A. in Marketing Management and MBA. She earned scholarships from various institutions, completing the Executive Leadership Certificate from UK, and the DISCUS Executive Leadership Certification. She has also received scholarships from E&J Gallo Winery and Women of the Vine & Spirits for further educational certifications, including the WSET. In addition, Sam won (3) performance awards during her tenure at the Coca-Cola Company and (1) academic award from WGU.
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