Samantha Lopez
Senior Director of Marketing & Communications @Woodbury University
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WORK HISTORY
Senior Director of Marketing & Communications @Woodbury University
Burbank, CA, US
EDUCATION
Duke University
Digital Media and Marketing Certificate, Digital Communication and Media/Multimedia
Arizona State University
Bachelor of Science (BAS), Communication and Media Studies
Citrus College
Associate of Arts and Sciences (A.A.S.), Behavioral & Social Sciences
SKILLS
ABOUT SAMANTHA LOPEZ
As the Senior Director of Marketing and Communications at Woodbury University, I lead and oversee the development and execution of strategic marketing and branding initiatives that drive enrollment, retention, and engagement across all academic programs and departments. With over five years of experience in the higher education sector, I have a solid understanding of the market trends, challenges, and opportunities that shape the student journey and the institutional reputation. I am passionate about creating and delivering compelling and consistent messages that resonate with diverse and dynamic audiences, and align with the mission and vision of Woodbury University.In my current and past leadership roles, I\'ve successfully led dynamic and high-achieving teams, embodying the essence of a transformational leader with an unwavering commitment to three core values: inspiring, adapting, and staying people-focused. My unique approach involves not just managing day-to-day tasks and initiatives, but actively immersing myself in it, setting an example that fuels inspiration, while placing an unparalleled emphasis on people and relationships as the absolute foundation of our success.
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