Samantha Leaman
Senior Research Manager @Touchstone Research
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WORK HISTORY
Senior Research Manager @Touchstone Research
EDUCATION
Quinnipiac University
Bachelor of Arts (BA), Psychology; Marketing minor
ABOUT SAMANTHA LEAMAN
I am a Research Manager at Touchstone Research. I love to keep up with the latest trends and entertainment news, as well as travel and explore new places. I have a degree in Psychology from Quinnipiac University, and a Minor in Marketing. I have always been a “people person” and had an interest in human behavior. At Touchstone, I work closely with a variety of media & entertainment companies, advertising/marketing agencies, other market research firms, and youth-focused product design/manufacturing companies; including ESPN, Nickelodeon, Viacom, Netflix, Google, Fiskars, and Strottman.For the past 7 years, I have been involved in managing a wide range of both quantitative and qualitative research projects from beginning to end including; online surveys, concept/product testing, mobile ethnography projects, and online communities /discussion forums. I am an expert in executing custom youth and family research projects, and developing new methodologies. My specialty is in online qualitative research, where I work with clients on developing the best approach to meet their research objectives, and ensure that all projects are carried out with the upmost excellence.
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