Samantha Forno
Social Media Coordinator @Paper Source
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WORK HISTORY
Social Media Coordinator @Paper Source
US
Digital Content & Engagement: Created and scheduled branded content through Instagram to increase follower engagement and brand awareness. Leveraged product knowledge to craft social media driven promotions and highlight best-selling items. Used customer insights from in-store interactions to inform online content strategy and identify trending products- Analytics & Strategy: Monitored social media analytics and in-store sales trends, using insights to adjust content strategy and highlight trending products- Integrated Marketing: Coordinated eye-catching merchandise displays and in-store promotions aligned with social media campaigns, helping exceed daily sales targets- Leadership & Trust: Promoted to Keyholder within 1 month of hire; entrusted to open/close store and supervise staff, demonstrating reliability and strong work ethic.
EDUCATION
University of Rhode Island
Communication and Media Studies
ABOUT SAMANTHA FORNO
I am currently a senior at the University of Rhode Island, majoring in Communications Studies with a minor in Art, graduating in May of 2026. I am seeking an opportunity to apply my background in social media content creation while contributing to the success of an organization. Experienced in managing social media accounts & utilizing graphic design tools. A strong communicator, adept at working with customers, meeting deadlines, & multi-tasking under pressure. My experience and coursework have taught me to navigate conflict and thrive in both collaborative and independent work situations. I look forward to applying my experience in future professional settings.
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