Samantha Davies
Senior Vice President Marketing @City National Bank
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WORK HISTORY
Senior Vice President Marketing @City National Bank
As the Senior Vice President of Marketing, Samantha develops and oversees all aspects of the bank’s marketing strategy. Taking an omni-channel approach to marketing, Samantha and her team work to effectively and consistently engage their audiences across all channels. The introduction of new technologies over the last decade has enabled Samantha to establish initiatives that focus on data and analytics to track and measure the success of all marketing efforts. The benefits have been three-fold. The bank has seen substantially increased returns on their investments; leadership is able to more accurately conduct cost-benefit analyses of both marketing strategies and corporate sponsorships; and client segments are receiving more targeted information that speaks to their specific needs. Highlights of this role include: • Establishing an overarching communication strategy that includes advertising, direct marketing, digital marketing, merchandise and collateral, events and community involvement, charitable contributions, sponsorship, brand-cause marketing, and colleague engagement programs. • Leveraging the latest digital trends to implement an effective digital strategy, including social media marketing, digital advertising, and our “News & Insights” resource center. • Using data analytics and digital campaign tracking tools to drive results-oriented initiatives. • Creating and implementing a customized ROI Model to aid the organization in assessing corporate sponsorships. • Negotiating naming rights and \"official bank\" partnerships with key sports teams and entertainment venues. • Overseeing community and event marketing campaigns. • Managing 30 employees and the network of Segment Managers, designed to address the specific needs of each client segment. • Controlling a $26 million marketing and communications budget.
EDUCATION
The Tuck School of Business at Dartmouth
Certification, Leadership and Strategic Impact
UCLA
Professional Designation in Public Relations
California State Polytechnic University-Pomona
Bachelor's degree, Communications & Liberal Studies
SKILLS
ABOUT SAMANTHA DAVIES
At City National Bank, my role as Senior Vice President of Marketing has been a journey…
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