Samantha Cole

Marketing Coordinator @Mills Automotive Group

Charlotte, NC, US

Marketing & Brand Operations SpecialistKey Responsibilities & Achievements:Monthly Incentive Gathering (Sales/Service):• Liaise with dealerships to collect monthly sales incentives and offers.• Draft compelling marketing copy and legal disclosures for promotional content.• Coordinate OEM-compliant creative for websites, social media, and email campaigns.• Distribute incentive information to internal Marketing teams and relevant third parties.• Assist in building, preparing, and maintaining monthly/yearly Marketing Calendars and budgets.Website & Compliance Management:• Audit dealership websites (desktop and mobile) to ensure adherence to OEM and brand standards.• Maintain consistent brand identity with up-to-date logos, messaging, and creative assets.• Collaborate with marketing teams and media agencies to ensure all materials are compliant and on-brand.Creative Project Management:• Manage creative development and publishing workflows for marketing assets, including website banners, specials, emails, and display ads.• Submit and track creative tasks using project management tools to ensure timely completion.Email Marketing & Reporting:• Execute email campaigns, including creative assembly, list segmentation, deployment, and performance tracking.• Collaborate with email agencies for creative development, approvals, testing, and submission.• Maintain internal Brand Support documentation and resources.• Assist in pulling monthly performance reports from vendor partners, website compliance, support, and billing.