Samantha Addison
Head of Multichannel @BAT
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WORK HISTORY
Head of Multichannel @BAT
London, GB
Oversee £130 million annual turnover across key sectors, including UK Convenience, Forecourt, Pharmacy, and Vape Stores, with additional market management responsibilities for the Channel Islands- Spearheaded the development of a high-performing team, fostering a culture of personal and professional growth, while enhancing organisational performance- Led the successful delivery of a multimillion-pound CAPEX project, managing both commercial negotiations and operational implementation- Accountable for achieving sales targets, expanding existing channels, and penetrating new accounts to drive business growth- Awarded 3 Supplier of the Year Awards in 2023/2024, recognising exceptional performance and contribution- Achieved a 95% year-on-year growth in Vapour (vs. 35% industry growth) and 195% in MO (vs. 55% industry growth)- Implemented new Ways of Working to streamline operations, driving both efficiency and effectiveness across the team- Cultivated strong relationships with key internal and external stakeholders, ensuring seamless collaboration and alignment- Led strategic projects, including proposal generation, marketing campaigns, business development, brand launches and regulatory changes- Actively championed the Women in Convenience and Women in BAT initiatives, advocating for gender diversity and inclusion externally
EDUCATION
De Aston School
GCSE
William Farr School
A Level
The University of Manchester
BSc (Hons) Management with Human Resources, Business Management
ABOUT SAMANTHA ADDISON
A highly dynamic, proactive and results-driven leader with a passion for empowering teams and fostering growth. Extensive experience in market and client-focused account management, retail operations, project management and sales leadership. A proven track record from driving B2B performance through strategic development, to leading diverse, equitable and inclusive high performing teams whilst maintaining a commitment to harness the potential of individuals to achieve collective success. Skilled in building strong commercial relationships and influencing key stakeholders, delivering results through effective project and budget management, strategic planning and P+L oversight. A solid foundation in retail operations; maximising sales, improving staff retention, and providing exceptional customer service levels by setting clear expectations, maintaining high standards and optimising costs. The above is underpinned by both passion and resilience, with a deep motivation and strong commitment to personal and professional growth, dedicated to delivering high quality results through diligence, focus and unwavering determination.
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