Samantha Adamson
Creative Director @Miluhome Ltd
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WORK HISTORY
Creative Director @Miluhome Ltd
Staffordshire, GB
Creative lead for the Milu Home brand for Wall art and decoration.Responsible for trend direction, product strategy, design leadership across the end to end cycle from concept to visual merchandising.Focused to deliver seasonal newness into the UK & European market to build awareness of the Milu Home brand.Collaborative working required across disciplines to co-ordinate product development with international design and sourcing teams.
EDUCATION
CHSSP
Certificate, Home Staging and Interior Styling
University of Stirling
RIBA CPD training, Intersection of Dementia and Design
University of Staffordshire
HND, Interior Design diploma
ABOUT SAMANTHA ADAMSON
A highly professional creative lead, with extensive experience in design and the end to end NPD cycle with category leadership expertise across a wide range of sectors including - homewares, interiors, property refurbishment, licensing, fashion & consumer goods. Driven to identify and utilise market trends, consumer insights and future forecasts in order to create commercial, customer centric products to drive sales revenue and margin.Considerable breadth of experience of operating at a senior level, with responsibility for business case development, product strategy and roadmaps.Strong commercial acumen and ability to operate cross functionally in high pressure environments to support delivery to schedule, cost, quality and sustainability criteria.An adaptable, future focussed leader, with strong interpersonal skills and an approachable, collaborative style.Significant product knowledge gained across diverse business sectors including UK & domestic manufacturing (Royal Doulton) retail (Next Home) and grocery (WM Morrisons) and supplier expertise developing FOB own label products from far east routes for uk retail.Interested in design for dementia following studies with the University of Stirling and how considered design influences the everyday life of those living with this condition.About me: My 4C\'s - Creative, Commercial, Collaborative. and CalmCREATIVE I have spent years spotting trends and making them relevant to brands and target customer markets.HOW? By being consistently open minded, curious and driven to find solutions. Seeking inspiration in the every day and the every one.COMMERCIALI can develop saleable, makeable, safe products that meet standards and are fit for purpose:HOW? By understanding how stuff is made, by years of experience of knowing how to cost engineer products to ensure ranges are profitable and affordable for the target customer pockets. COLLABORATIVE I can lead, collaborate, coach and support teams and colleagues:HOW? By getting to know individuals (listen & learn) exploring their challenges, being open and understanding and always leading with integrity and purpose. By nurturing relationships cross functionally and externally - suppliers, manufacturers, technical experts and merchandise.CALMIt\'s my super power. It is by no means less effective than any other modus operandi, but it works for me. An easy manner can be misinterpreted for lack of passion or ability to scrutinise, however I beg to differ. Calmness has its place in life and is both powerful and empowering if you use it wisely!
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