Samantha A. Slama
Manager, Addressable Ad Operations @The Walt Disney Company
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WORK HISTORY
Manager, Addressable Ad Operations @The Walt Disney Company
New York, NY, US
Lead and develop a high-performing team of digital Account Managers and Ad Operations Specialists, fostering collaboration, accountability, and career growth.Oversee end-to-end video ad delivery operations, ensuring campaign execution and alignment with Disney’s revenue and client satisfaction goals.Partner closely with Sales, Planning, and Technical Operations to streamline workflows, improve campaign setup processes, and drive operational efficiency.Maintain expertise across ad serving platforms and digital video standards (VAST, VPAID) to ensure optimal ad performance and delivery accuracy.Drive innovation by identifying process enhancements and platform optimizations within Disney’s proprietary ad tech stack.Collaborate cross-functionally with Sales, Marketing, Finance, and Research to support seamless campaign execution and reporting.Provide strategic leadership through data-driven decision-making, post-launch campaign analysis, and continuous process improvement initiatives.Champion best practices documentation, onboarding resources, and training programs to ensure team and organizational success.Serve as a key escalation point for internal and client challenges, providing swift and effective solutions.Contribute to department-wide initiatives to advance operational excellence and scalability across Disney’s diverse media portfolio, including ABC, ESPN, Hulu, and FX.
EDUCATION
Hunterdon Central Regional High School
High School Diploma
IES Abroad
Short Term Study Abroad, Sydney, Australia and Auckland, New Zealand
Istituto Lorenzo de' Medici
Long Term Study Abroad Florence, Italy
Marist College School of Management
Bachelor of Science - BS, International Business and Pre-Law
ABOUT SAMANTHA A. SLAMA
Marist College Alumna. Bachelor of Science in Business Administration (AACSB) with an emphasis in International Business. Earned Paralegal\'s Certificate approved by the American Bar Association.
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