Cameron Porter
Sales Planner @The Walt Disney Company
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WORK HISTORY
Sales Planner @The Walt Disney Company
New York, NY, US
Lead creation of media plans, collaborating with inventory team to optimize revenue generation across various ABC dayparts; this strategy establishes seamless balance between client needs and network capabilities, boosting revenue potential.•Conduct comprehensive linear liability analyses on digital platforms using ADI (Audience Demographic Information) process; this involves deep dives into audience metrics, enhancing targeting and effectiveness of digital advertising campaigns.•Collaborate with advanced media team to construct and implement Data-Driven Linear campaigns through combination of creative media strategies & data analytics, yielding campaigns that resonate with targeted demographics and increase viewer engagement.•Monitor and track client delivery, maintaining adherence to contractual agreements; manage ADU (Audience Deficiency Units) packages, ensuring client satisfaction and network integrity during discrepancies.•Provide key support in negotiating scatter deals, assisting Account Executives in securing profitable agreements.
EDUCATION
Syracuse University
Bachelor of Arts (B.A.), Economics, Information Management & Technology
SKILLS
ABOUT CAMERON PORTER
I am a passionate Sales Planner and media strategist, where my journey over the past 6+ years, notably at The Walt Disney Company, has been marked by a steadfast commitment to driving revenue growth and enhancing media campaign effectiveness. With a foundational education in Economics and Information Management & Technology from Syracuse University, I adeptly merge analytical thinking with creative problem-solving to deliver impactful results.My expertise spans strategic media planning, client relationship management, and campaign execution. My career is not just a series of roles; it\'s a testament to my passion for continuous learning and my dedication to making a tangible impact in every project I undertake. My hands-on experience in the sports sector, refined through strategic internships and active involvement in college athletics, further solidifies my ability to navigate and excel in dynamic environments. This unique blend of experiences, coupled with a talent for fostering synergistic relationships across diverse teams and departments, positions me as a versatile and innovative professional in the evolving landscape of sales and media.As I continue to evolve in my career, I remain committed to embracing new challenges and opportunities that drive growth, both for the organizations I am part of and in my personal professional development. I\'m eager to connect with like-minded professionals to share knowledge, insights, and experiences. Let’s chat!Contact info: c••••••••@gmail.com.
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